From First Call to First Results in 14 Days
No ambiguity. No vague timelines. Here is exactly what happens when you work with us, step by step.
Discovery & Audit
We start with a deep-dive into your business, goals, current performance, and competitive landscape. Within 48 hours of our first call, you receive a comprehensive audit document covering:
- Account structure analysis — what is working, what is not, and why
- Conversion tracking verification — are you actually measuring what matters?
- Competitive landscape overview — who you are competing against and their strategies
- Quick wins list — immediate changes that will improve performance within days
- 90-day growth roadmap — the full strategic plan with prioritized initiatives
Setup & Launch
We implement the strategy. This includes rebuilding what needs fixing and launching new campaigns:
- Campaign restructuring for optimal budget allocation and control
- Conversion tracking implementation — Google Tag Manager, GA4, Enhanced Conversions, Consent Mode
- Audience research and segmentation
- Ad copy creation aligned with your brand voice and conversion goals
- Landing page recommendations with wireframes if needed
- Campaign launch with conservative budgets for initial data collection
Optimize & Learn
With campaigns live and data flowing, we enter the optimization cycle:
- Daily bid adjustments and budget reallocation based on performance signals
- Search term mining — adding negatives, finding new keyword opportunities
- Ad copy testing — A/B tests on headlines, descriptions, and extensions
- Audience refinement — narrowing or expanding based on conversion data
- First weekly report delivered with analysis and next steps
Test & Scale
With baseline data established, we move into aggressive testing and scaling:
- Creative testing framework activated — 15+ new ad creatives per month on Meta
- Landing page A/B testing — headline, CTA, and social proof variations
- New channel exploration — should you add YouTube, Display, or TikTok?
- Retargeting strategy implementation — full-funnel audience segmentation
- Budget scaling on proven winners — gradual increases to maintain efficiency
- Smart bidding transitions — moving from manual to automated bidding where data supports it
Compound & Grow
PPC is a compounding engine. The longer we work together, the more data we accumulate and the smarter every decision becomes:
- Monthly strategy reviews with updated roadmaps
- Quarterly business reviews with executive-level reporting
- Seasonal strategy adjustments — proactive, not reactive
- Competitive monitoring — staying ahead of market shifts
- New initiative proposals — we continuously identify new growth opportunities
- Creative refresh cycles — preventing fatigue before it impacts performance
Ready to Start?
Book a free strategy call. No commitment, no pressure — just a real conversation about your paid acquisition goals.
Book Your Free Strategy Call