Meta Ads Management
Facebook and Instagram advertising that finds your customers before they search. Demand generation, retargeting, and creative-driven growth.
Everything You Get
Creative Strategy
We develop messaging themes, hooks, and visual styles — then test systematically to find what resonates with your audience.
Prospecting Campaigns
Broad, interest-based, and lookalike targeting to reach new customers. We let Meta's algorithm do the heavy lifting once creative is strong.
Retargeting Funnels
Multi-layer retargeting: soft touch for recent visitors, product-specific for browsers, urgency for cart abandoners.
Dynamic Product Ads
Automated product catalog ads that show people the exact items they browsed. Connected via Conversions API for accurate attribution.
iOS & Privacy Handling
Conversions API, Aggregated Event Measurement, and UTM tracking to recover signal lost from iOS restrictions and ad blockers.
Cross-Platform Attribution
We compare Meta's reported data with GA4 and backend revenue to give you a realistic picture, not just platform-reported ROAS.
How We Work
Business Manager Audit
We verify your domain, Pixel, Conversions API, and page setup. Fix any configuration issues before spending.
Pixel & CAPI Verification
Confirm all events fire correctly: PageView, ViewContent, AddToCart, Purchase, Lead. Test with real transactions.
Audience Architecture
Build custom audiences (website, customer list, engagement) and lookalikes at 1%, 2-3%, and 5-10% tiers.
Creative Production & Launch
First batch of 5-10 creatives across formats: static, carousel, short video, UGC. Launch in a testing/scaling framework.
Test, Learn, Scale
Weekly creative performance reviews. Kill underperformers, scale winners with controlled budget increases (max 20% per 3 days).
How We Think About Meta Ads
Meta Ads excel at demand generation — reaching people who fit your ideal customer profile but aren’t actively searching yet. The platform is visual, algorithm-driven, and rewards creative volume.
Unlike Google, where you bid on keywords, Meta’s advantage is its ability to find customers you didn’t know existed. The trade-off: you need strong creative and patience with the learning phase.
Creative Is the Targeting
In 2025-2026, Meta’s algorithm is remarkably good at finding the right people — if your creative is strong. We’ve seen broad targeting with great creative consistently outperform narrow audiences with mediocre ads.
That’s why our process starts with messaging themes and hooks, not audience settings. We develop 5-8 messaging angles, produce multiple creatives for each, and let the data tell us what resonates.
The Attribution Reality
Meta’s reported numbers and your actual results will not match perfectly. iOS restrictions, ad blockers, and Meta’s attribution window all contribute to discrepancies.
We handle this by comparing Meta’s reported ROAS with GA4 data and backend revenue. We track UTM parameters religiously and use Conversions API to maximise signal quality. You get the real picture, not just what Meta wants you to see.
Scaling Without Breaking
The most common Meta Ads mistake: increasing budget 3x overnight and wondering why performance tanks. Meta’s algorithm needs stable data to optimise.
We follow the 20% rule — no more than 20% budget increase per 3-day period for campaigns using CBO. Scaling happens methodically, not aggressively.
Platforms We Work With
Common Questions
Yes. Meta remains the largest social ad platform with one of the most advanced targeting algorithms. The key shift: creative quality now matters more than audience targeting. The algorithm finds people if you feed it strong creative.
Plan for 5-10 new assets per month minimum. This includes UGC, static images, short video, and carousel variations. We handle creative direction and briefing.
Minimum €2,000/month for meaningful testing. €3,000-5,000/month is ideal to test enough creative and audience combinations to learn quickly.
Conversions API implementation, Aggregated Event Measurement, UTM tracking, and post-purchase surveys. No single solution is perfect, so we use multiple signals.
We provide creative direction, ad copy, and basic design. For professional video production or photography, we recommend working with a dedicated creative partner.
We generally recommend running across both Facebook and Instagram and letting the algorithm optimise placement. Instagram-only campaigns limit delivery and often cost more for the same result.
Ready to Scale Your Meta Results?
Book a free strategy call. We'll review your current setup and show you exactly where the opportunities are.
Get a Free Strategy CallExplore Our Other Services
Google Ads Management
Search, Shopping, Display, YouTube — we manage Google Ads campaigns built around intent and profitability, not vanity metrics.
Learn more → 🎯Landing Page Design & Optimisation
High-converting landing pages built for PPC traffic. We design pages that turn ad clicks into customers — not just page views.
Learn more → 📊Analytics & Tracking Setup
Accurate tracking is the foundation of every decision. GA4, conversion tracking, server-side tagging, and attribution — set up properly from day one.
Learn more →