Retargeting & Remarketing
Bring back the 97% of visitors who didn't convert the first time. Strategic retargeting across Google and Meta that drives real incremental revenue.
Everything You Get
Audience Segmentation
Granular segments based on behaviour: page viewers, cart abandoners, form starters, past customers, email subscribers.
Stage-Matched Creative
Different messages for different stages. Social proof for awareness, product-specific for consideration, urgency for conversion.
Frequency Management
Strict caps across platforms so your brand stays visible without becoming annoying. Typically 3-5 impressions per person per day.
Dynamic Product Retargeting
Personalised ads showing the exact products someone browsed. Product catalog feeds connected to both Google and Meta.
Smart Exclusions
Recent converters excluded from acquisition campaigns. Past buyers moved to upsell/cross-sell sequences or suppressed.
Incrementality Testing
We test whether retargeting actually drives conversions — or just takes credit. Honest measurement of real impact.
How We Work
Audience Infrastructure
Set up all pixels, tags, and tracking needed for audience collection across platforms.
Segmentation & Exclusions
Build granular audiences by recency and behaviour. Define who should NOT see retargeting ads.
Creative Strategy
Different messages mapped to funnel stages: soft touch, product-specific, conversion push, win-back, and post-purchase.
Cross-Platform Coordination
Ensure frequency doesn't stack to overwhelming levels across Google, Meta, and display simultaneously.
Measure & Refine
Weekly frequency and CPA monitoring. Monthly audience refreshes. Quarterly incrementality tests to validate real impact.
The Retargeting Funnel We Build
Retargeting isn’t one campaign — it’s a layered system where each stage speaks to visitors at a different point in their decision process.
Layer 1: Soft Touch (1-3 days) Brand-building content: blog posts, videos, social proof. No hard sell. Just stay visible and build familiarity.
Layer 2: Product-Specific (3-14 days) Show the specific products or services they viewed. Reviews, comparison content, “why us” messaging.
Layer 3: Conversion Push (14-30 days) Limited-time offers, bonuses, or direct CTAs. This audience has considered you — they need a reason to act now.
Layer 4: Win-Back (30-90 days) A final attempt with a fresh angle. Different creative, different value proposition, different offer.
Layer 5: Post-Purchase (customers only) Upsell, cross-sell, loyalty offers. Excluded from all acquisition retargeting. Treated differently because they are different.
The Biggest Retargeting Mistake
Most retargeting we audit is one campaign showing the same generic ad to everyone who visited the site. That’s not strategy — it’s just noise.
The difference is segmentation and sequencing. A cart abandoner gets a different ad than someone who read a blog post. The message matches their intent level and recency.
We Test Whether It Actually Works
Retargeting attribution is inherently inflated — platforms give retargeting credit for conversions that might have happened anyway. We run incrementality tests: pause retargeting for a segment and see if conversions actually drop. If they don’t, the retargeting was getting credit without doing the work.
Platforms We Work With
Common Questions
Minimum 1,000 people per platform for delivery. For meaningful optimisation, 5,000+ is ideal. If your audience is smaller, focus on growing prospecting traffic first.
Both, with coordination. Google Display reaches people across websites, Meta reaches them in social feeds. Different contexts, different mindsets. We manage frequency across both.
Typically 15-25% of total ad spend. More than that usually means your prospecting campaigns aren't doing their job.
Absolutely. B2B sales cycles are longer, which makes retargeting even more valuable. The creative differs — case studies and demo offers instead of discounts — but the mechanics are the same.
Frequency caps, exclusion audiences, and creative variety. Nobody should see your ad 50 times, see ads for something they already bought, or see the same creative for a month.
No. Some people would have come back anyway. We run incrementality tests to measure real impact and are honest about the results, even when they're humbling.
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Google Ads Management
Search, Shopping, Display, YouTube — we manage Google Ads campaigns built around intent and profitability, not vanity metrics.
Learn more → 📱Meta Ads Management
Facebook and Instagram advertising that finds your customers before they search. Demand generation, retargeting, and creative-driven growth.
Learn more → 🎯Landing Page Design & Optimisation
High-converting landing pages built for PPC traffic. We design pages that turn ad clicks into customers — not just page views.
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