Google Ads Management
Search, Shopping, Display, YouTube — we manage Google Ads campaigns built around intent and profitability, not vanity metrics.
Everything You Get
Search Campaigns
Intent-based keyword targeting across exact, phrase, and broad match — structured by funnel stage and commercial value.
Shopping & PMax
Product feed optimisation, custom labels, and smart bidding for ecommerce brands running Google Merchant Center.
YouTube & Display
Video and banner campaigns for awareness and retargeting. Custom audiences, placement exclusions, frequency management.
Conversion Tracking
GA4, GTM, Enhanced Conversions, and offline import setup. No campaign launches without verified tracking.
Weekly Optimisation
Search term reviews, bid adjustments, negative keyword management, ad copy testing — every single week.
Transparent Reporting
Monthly reports with real numbers: spend, CPA, ROAS, top keywords, and honest analysis of what's working.
How We Work
Account Audit
We review your existing account structure, conversion tracking, and historical performance. New accounts get a market and keyword opportunity analysis.
Tracking Verification
Every conversion action tested end-to-end before a single euro is spent. GA4, Google Ads, and any CRM integrations verified.
Campaign Architecture
Campaigns built around intent tiers: brand, high-intent non-brand, mid-funnel, and competitor. Each gets its own budget and bidding strategy.
Launch & Baseline
Campaigns go live with manual CPC or Maximise Conversions. We establish baseline metrics over the first 2-4 weeks.
Optimise & Scale
Weekly search term reviews, bid adjustments, and ad copy tests. Once we hit 30+ conversions/month, we transition to automated bidding.
How We Think About Google Ads
Google Ads captures demand that already exists. Someone types a query, and your ad appears at the moment of intent. That’s fundamentally different from social advertising, and we treat it that way.
Our approach is methodical: verify tracking, build campaigns around intent tiers, start conservative, scale what works. We don’t chase impressions or click volume — we optimise for the metrics that affect your bottom line.
What Separates Good Accounts From Bad Ones
The difference between a profitable Google Ads account and one that bleeds money usually comes down to three things: accurate conversion tracking, proper campaign structure, and consistent weekly management.
Most accounts we audit have at least one of these broken. Conversion tracking that double-counts, campaigns that lump high-intent and low-intent keywords together, or accounts that haven’t been touched in weeks.
Our Optimisation Cadence
Every week: Search term reviews, negative keyword additions, bid adjustments, ad copy performance checks, device and location analysis.
Every month: Full performance review, keyword expansion research, Quality Score tracking, budget reallocation, and new experiment proposals.
Every quarter: Account structure review, competitive analysis, goal reassessment, and landing page A/B test planning.
Reporting That Respects Your Intelligence
We report spend vs. budget, conversions by type, CPA/ROAS trends, top-performing keywords, and clear recommendations for next month.
We don’t inflate numbers with view-through conversions, we don’t use Google’s “estimated” metrics without labelling them, and we’re upfront about attribution limitations.
Platforms We Work With
Common Questions
Expect 2-4 weeks for data collection, meaningful optimisation by month 2, and mature performance by month 3-4. Brand campaigns can deliver immediately, but non-brand search takes time to refine.
At least €1,500/month for search campaigns and €2,000+ for Shopping. Below that, you don't generate enough conversion data for the algorithm to optimise.
Yes, where it makes sense. PMax works well for ecommerce with strong product data and sufficient conversion volume. For lead gen with limited signals, we usually recommend standard search campaigns.
Absolutely. We audit first, then optimise or rebuild depending on what we find. We never tear down what's already working.
Manual CPC or Maximise Conversions for new campaigns, then Target CPA or Target ROAS once we have 30+ conversions per month. Automated bidding needs data to work properly.
Month-to-month after an initial 3-month commitment. The first 3 months are critical for building data and momentum.
Ready to Scale Your Google Results?
Book a free strategy call. We'll review your current setup and show you exactly where the opportunities are.
Get a Free Strategy CallExplore Our Other Services
Meta Ads Management
Facebook and Instagram advertising that finds your customers before they search. Demand generation, retargeting, and creative-driven growth.
Learn more → 🎯Landing Page Design & Optimisation
High-converting landing pages built for PPC traffic. We design pages that turn ad clicks into customers — not just page views.
Learn more → 📊Analytics & Tracking Setup
Accurate tracking is the foundation of every decision. GA4, conversion tracking, server-side tagging, and attribution — set up properly from day one.
Learn more →